昆仑文化是一种具有悠久历史和丰富多样文化内容构成的文化资源,如何更好地建设这一品牌文化,并使之在格尔木文化建设中发挥应有作用,其品牌建设的原则和具体落实到品牌建设中的多种创意是关键。应该突出资源的自然属性与文化属性相结合的开发利用原则,在多种资源创意开发利用过程中,树立品牌意识,建设品牌文化。 Kunlun Culture is a kind of cultural resource with a long history and a rich and varied cultural contents. How to build this brand culture better and make it play its due role in the construction of Golmud culture. The principle and concrete implementation of its brand building A variety of creative brand building is the key. Should highlight the natural resources and cultural attributes of the combination of the principle of the development and utilization of resources in a variety of creative development and utilization process, establish brand awareness and build brand culture.