戴尔的核心价值主张之一就是标准化。在政府采购中,戴尔标准化产品可以为用户提供良好的硬件基础,并能使用户更自由地选择配件,更方便地实现升级。目前的IT产品大致有两个发展方向,一个往专有化方面发展,另一个就是往标准化方面发展。注重专有化的公司以产品为主导,希望利用一些专有的软件和硬件来锁定客户,并通过独有的技术让客户一直购买同一个供应商的产品。戴尔的方法是崇尚标准化,这种方式的好处在于是以客户为主 One of Dell’s core value propositions is standardization. In government procurement, Dell’s standardized products provide users with a solid hardware foundation and give users more freedom to choose accessories for easier upgrades. The current IT products generally have two directions, one for the development of the proprietary, the other is to standardize the development. Focus on the company’s proprietary product-oriented, hoping to use some proprietary software and hardware to lock customers, and through unique technology so that customers have been buying the same supplier’s products. Dell’s approach is advocating standardization, the benefits of this approach is based on the customer