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一、发挥本土公司的优势.与跨国公司本土化互动发晨本土广告可以利用自身对本土文化的理解,借助引进的理念.在广告的创意方面有着独特的优势。因为广告有着鲜明的地域性、民族性.光靠高新技术和新思维而脱离本土文化是无法制作出上佳作品的。如果缺乏对中华文化的深刻体验和理解,就很难创作出能打动消费者的广告作品.所以只有本土广告人结合新的销售理念和创作思想,才更能包装本国的时代产品.创作出符合本国消费者文化价值观的广告作品。
First, give full play to the advantages of local companies Interact with the localization of multinational corporations Morning local advertising can make use of its own understanding of local culture, with the introduction of the concept of creative advertising has a unique advantage. Because advertising has a distinctive regional and national character, it is impossible to produce excellent works by using high-tech and new thinking independently of the local culture. Without the profound experience and understanding of the Chinese culture, it is very difficult to create advertising works that can impress consumers, so only the local advertising people can combine the new sales ideas and creative ideas to better pack the products of their own times. National consumer cultural values of advertising works.