信誉是企业经营立足之本,当代的市场竞争,在一定意义上来说也是企业信誉的竞争。但这种企业信誉的竞争,已不仅仅是传统意义上的商品信誉的竞争,也包含商品信誉、企业设备、人员素质、资金实力以及对社会贡献等多方面的企业信誉的竞争。随着市场竞争格局的形成和加剧,企业信誉已越来越引起企业界的高度重视。 Reputation is the basis of business management. Contemporary market competition is, in a certain sense, also the competition of corporate reputation. However, this kind of corporate reputation competition is not merely a competition in the traditional sense of commodity reputation, but also includes competition in commodity credit, corporate equipment, personnel quality, financial strength, and corporate reputation in various aspects such as social contribution. With the formation and intensification of market competition, corporate reputation has increasingly attracted the attention of the business community.