去年在中国报业行业圈内的几次峰会中,笔者及其同事为大家讲述了报业的未来,是向着智慧媒体继续转型这个观点,引起了很多报业同仁和专家们的兴趣与关注。某位报业集团的领导很尖锐地向笔者发问:“我们不需要一个炒热的概念,你的智慧媒体之路具备可行性吗?”什么是智慧媒体?智慧媒体将呈现这样的特性:通过利用个人或对象的环境、行为、联网、偏好的信息,参与到客户需求中,并提前将最适合的内容、产品或服务提供给客户,其中情境感知计算可提升客户、合作伙 Last year, during several summits in the newspaper industry circle in China, the author and his colleagues talked about the future of the newspaper industry and the idea of ​​continuing transformation toward a smart media, arousing the interest and concern of many press colleagues and experts. The head of a newspaper group is very sharp to ask the author: “We do not need a concept of speculation, the wisdom of your road with the feasibility of it? ” What is the wisdom of the media? The wisdom of the media will show such characteristics : Participate in customer needs by taking advantage of information about the environment, behavior, networking, and preferences of individuals or objects and provide them with the most appropriate content, products or services in advance, where context-aware computing enhances customer, partner