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高风险状态下的社会,加上以互联网为代表的新媒体的兴起发展,突发事件的信息快速传播,因此对突发事件的各种舆论都蜂拥而至,特别是负面舆论,负面舆论的爆发极易引发社会恐慌,因而做好对负面舆论的引导非常重要。本文通过对突发事件负面舆论的了解,分析对其正面引导中面临的困境,探讨对突发事件中负面舆论的正面引导。
High-risk society, coupled with the rise of the new media represented by the Internet, the rapid dissemination of information on emergencies, so the public opinion on the unexpected are flocked to, in particular, negative public opinion, negative public opinion Outburst can easily lead to social panic, so it is very important to guide the negative public opinion. This article, through understanding the negative public opinion of emergencies, analyzes the predicaments it faces in the frontal guidance and discusses the positive guidance to the negative public opinion in the emergency.