“《南京零距离》,就在你身边”、“深入成就深度”等广告语不断被人们熟悉并逐渐接受,这些广告的推介对象不是普通的商品,而是新闻媒体。如今,新闻煤体逐渐意识到利用自身资源宣传自身产品和自身形象的重要性与必要性,媒体广告应运而生。它以推广传媒产品和服务、树立媒体形象为目的,其内容包括媒体产品或媒体服务的介绍与推广、媒体实力展示和媒体理念的宣传等。作为一种新生事物,媒体广告无论在广告领域还是在媒体经营管理的领域中部引人关注。它呈现出令人欣喜的发展势头,也伴随着许多耐人寻味的问题。 “Nanjing zero distance, on your side,” “depth of accomplishment,” and other slogans continue to be familiar and gradually accepted, the promotion of these ads is not an ordinary commodity, but the news media. Nowadays, as news coal is gradually realizing the importance and necessity of using its own resources to promote its own products and its own image, media advertisements have emerged. It aims to promote media products and services and establish a media image. It includes introduction and promotion of media products or media services, promotion of media capabilities and promotion of media concepts. As a newcomer, media advertisements attract attention both in the advertising field and in the middle of the field of media management. It presents a very encouraging development, along with many intriguing questions.