通过对工业品定义、树立工业品营销观念与掌握工业品营销的主要特征的分析,阐述了工业品营销体系设计的基础,并创新性的提出了工业品营销体系设计的六个关键维度,即通过围绕客户价值在细分市场、五新战略、价值营销、客户服务、大客户管理、研销一体六个角度设计营销战略与营销策略体系。 Through the definition of industrial products, the establishment of industrial marketing concepts and grasp the main features of industrial marketing analysis, elaborated the basis of industrial product marketing system design, and innovatively put forward six key dimensions of industrial product marketing system design, namely Through the customer value in the market segments, five new strategies, value marketing, customer service, customer management, research and sales of six integrated marketing strategy and marketing strategy system.