根植于民间文化的动漫创作,很大程度上有利于其自身品牌的建构和后续产业的深入发展。本文从动漫品牌中神话原型的魅力、品牌动漫对民间文化的成功运用和民间文化对动漫品牌力的强化三方面论述民间文化对动漫品牌建构的促进作用。 Rooted in the folk culture of animation creation, largely conducive to its own brand building and follow-up industry in-depth development. This article discusses the promotion effect of folk culture on the construction of animation brand from the charm of the mythological prototype in the animation brand, the successful application of the brand animation to the folk culture and the enhancement of the animation brand power by the folk culture.