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在社会经济稳定发展的环境下,医药行业与医药企业持续发展,但面对激烈的市场竞争,医药企业的生存与发展困难重重。本文分析了医药行业经济发展的概况,阐述了医药企业创新管理的实践探索,旨在通过创新管理,提高医药企业的综合竞争力,进而促进医药行业与医药企业实现健康、稳定与可持续发展。
In the stable socio-economic development environment, the pharmaceutical industry and the pharmaceutical industry continue to develop. However, in the face of fierce market competition, the survival and development of the pharmaceutical industry are very difficult. This article analyzes the general situation of the economic development in the pharmaceutical industry, elaborates the practical exploration of the innovative management of the pharmaceutical enterprises, and aims at improving the comprehensive competitiveness of the pharmaceutical enterprises through innovation management so as to promote the healthy, stable and sustainable development of the pharmaceutical and pharmaceutical enterprises.