新媒体时代,社会生产、大众生活发生了天翻地覆的变化,图书馆则继续向着数字化管理的方向前行。为提升服务管理水平,从容应对行业激烈的竞争,本文由图书馆数字化管理内在的新媒体价值展开研究,制定了科学有效的管理策略。对提升图书馆核心竞争力,符合新媒体时代特征,实现持续发展,有重要的实践意义。 In the new media era, the earth-shaking changes have taken place in social production and public life, while the libraries continue to move forward in the direction of digital management. In order to enhance the level of service management and calmly deal with the fierce competition in the industry, this paper studies the intrinsic value of new media in library digital management and formulates a scientific and effective management strategy. To enhance the core competitiveness of the library, in line with the characteristics of the new media era, to achieve sustainable development, an important practical significance.