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用市场营销学的理论解析,产品分为两类,一类是有形的产品——看得见、摸得着的具体实物,一类是无形产品——看不见、摸不着,依赖感觉去体会的服务。有形产品的品牌以物质为载体,以商标为名称;无形产品的品牌则以服务为载体,也以商标为名称。广告公司是通过为客户提供设计、创意、策划、制作等一系列广告服务活动,激发目标消费群的消费欲望,促进产品销售。因此广告公司应该树立品牌意识为自己注册一件商标,培育、宣传它,以独特的富有个性的品牌形象面对市场、面对客户。
With the theory of marketing analysis, the product is divided into two categories, one is the tangible product - visible, touching the concrete objects, one is the intangible product - invisible, touching, relying on feeling to experience Service The tangible product brand is material-based and the trademark is the name; the intangible product brand is service-based and is also under the trademark name. Advertising company is to provide customers with design, creativity, planning, production and a series of advertising services, stimulate the consumer desire of the target consumer group, and promote product sales. Therefore, advertising companies should establish a brand awareness for their own registered a trademark, nurture, promote it, with a unique personality brand image of the market, in the face of customers.