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2008年下半年以来,国际金融危机对万雄集团钢铁业务的收益造成很大影响。制定合适的战略,使企业正确应对不利影响,使企业快速恢复,抢占钢铁贸易市场,提高核心竞争力,是万雄集团面临的重要问题。本论文在分析万雄集团内外部环境的基础上,为万雄集团制定合适的战略,对其进一步发展有着重要的意义。
Since the second half of 2008, the international financial crisis has had a significant impact on the profitability of Wanxiong’s steel business. It is an important issue for Wanxiong Group to formulate appropriate strategies to enable enterprises to correctly deal with adverse impacts, enable enterprises to recover rapidly, seize the steel trade market and enhance their core competitiveness. Based on the analysis of the internal and external environment of Wanxiong Group, this paper makes appropriate strategies for Wanxiong Group and is of great significance to its further development.