论文部分内容阅读
随着科技的进步,广告作为一种特殊的语体,吸引国内外学者的关注和研究。笔者从网络上选取一段英文广告,分析其语言元功能在批评语篇分析中的应用特点。从语言的更深层次系统分析了广告语篇特征和它的谋篇布局,希望有助于社会语言学者探索语言和文化背景以及广大英语学习者更好地了解系统功能语言学。
With the progress of science and technology, advertising as a special style of body attracts the attention and research of scholars at home and abroad. The author selects a section of English advertisement from the Internet and analyzes the application features of its meta-function in critical discourse analysis. From the deeper system of language, this paper analyzes the characteristics of advertisement discourse and its layout, hoping to help social linguists to explore the language and cultural background as well as the majority of English learners to understand system functional linguistics better.