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价格是产品质量的货币表现。但是,过度竞争状态下的旅游价格却与产品质量背道而驰。本文以海南省等为例,分析了这种机制的市场形成过程,探讨了“海南模式”、“云南模式”等应对策略。
The price is the currency performance of product quality. However, tourism prices under excessive competition are contrary to product quality. This article takes Hainan Province as an example to analyze the market formation process of this mechanism and discusses the “Hainan Model” and “Yunnan Model” and other coping strategies.