有线数字电视近两年得到了较快发展,但目前仍处于市场培育期。在这一阶段,制定并坚持科学的营销战略,对于促进有线数字电视健康和可持续发展,具有重要的现实和深远意义。本文就数字电视营销中存有分歧的三个问题,谈点不成熟看法。1产品定位——有线数字电视姓“贵”还是姓“民 Cable digital television has been rapid development in recent years, but is still in the market cultivation period. At this stage, formulating and adhering to a scientific marketing strategy is of great realistic and far-reaching significance for promoting the healthy and sustainable development of cable digital television. This article on the digital television marketing there are differences between the three issues, talk about immature views. 1 Product Positioning - Cable digital TV surname “expensive” or surname "people