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本文介绍了电子商务的概念、发展及特点，在此基础上介绍了电子商务给钟表企业带来的变革，以及电子商务在钟表企业实施的可能性。
This article introduces the concept, development and characteristics of e-commerce. Based on this, it introduces the changes brought about by e-commerce to watch companies and the possibility of e-commerce being implemented in watch companies.