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真维斯办公总部——旭日大厦,坐落在香港九龙塘巧名街,提起它,很多香港人会立刻联想起杨氏家族企业的传奇史。30年前那个100人左右的小加工厂在他们的带领下,如今已成为集零售、贸易和工业于一体的大型跨国集团。旭日集团旗下的服装品牌真维斯,自1993年从上海进入内地市场后在全国遍地开花,在20多个省市开设了800多家专卖店,拥有当今国内最大的休闲服饰销售网络。调查显示,目前中国市场还没有一个专门为蓝领阶层设计的服装品牌,而真维斯则是最受中国蓝领阶层中深蓝和锐蓝欢迎的休闲服品牌,在学生中有着数量庞大的拥护群。究竟是什么原因使真维斯的市场定位和品牌形象在蓝领阶层如此深受欢迎甲记者带着这个疑问走进了旭日大厦,与旭日集团的副董事长兼总经理杨勋进行了对话。
Jeanswest office headquarters - Rising Sun Building, located in Kowloon Tong, Hong Kong Qiao Ming Street, bring it up, many Hong Kong people will immediately think of the legendary family business Yang’s history. The small processing plant of about 100 people 30 years ago, under their leadership, has now become a large multinational group integrating retail, trade and industry. Jeanswest’s clothing brand Jeanswest, since 1993, entered the mainland market from Shanghai after the flowering throughout the country, in more than 20 provinces and opened more than 800 stores, with today’s largest domestic sales of casual wear sales network. According to the survey, there is no apparel brand specifically designed for the blue-collar in the Chinese market. Jeanswest is the casual wear brand most popular among the blue-collar in China and welcomed by a large number of students. What is the reason for Jeanswest’s market positioning and brand image so popular in the blue-collar workers A reporter with this question into the Sun Building, and Sun Group vice chairman and general manager Yang Xun dialogue.