造型基础能力作为视觉表达的一种形式,造型内容与形式乃至造型的运用都有其视觉和直觉的心理原因。在品牌形象设计作品中的艺术表现是设计师自我实现的过程,也是心灵完善的最重要的途径。造型活动也体现了设计者的创造性和主观性,其造型表现与形式应以品牌形象设计内容为核心。造型是品牌形象设计艺术表现的主要体现,并具有一定的功能。 As a form of visual expression, the basic ability of modeling has the visual and intuitional psychological reasons for its content and form and even its application. The artistic expression in the design work of the brand image is the process of the designer’s self-realization and also the most important way of improving the soul. Modeling activities also embodies the designer’s creativity and subjectivity, its performance and form should be based on brand image design content as the core. Modeling is the main manifestation of the artistic expression of brand image design, and has certain functions.