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新形势下,如何使企业宣传思想工作达到对内提升凝聚力、对外扩大影响力的目的,是当前企业宣传工作的一项重要课题。企业宣传工作是树立企业外部形象的主要途径,也是营造企业良好发展氛围的主要方式,更是培育企业文化的有效手段。随着国企改革的不断深入和现代企业制度的进一步完善,新形势下企业宣传和思想教育工作必将遭遇更新的机遇和挑战。新形势下,如何使宣传思想工作达到对内提升凝聚力、对外扩大影响力的目的,是当前企业宣传工作的一项重要课题。
Under the new situation, how to make the propaganda and ideological work of enterprises reach the goal of enhancing the cohesion inside and expanding the influence abroad is an important topic in the current corporate propaganda work. Corporate propaganda work is to establish the main way of external image of the enterprise, but also to create a good atmosphere for the development of enterprises the main way is to cultivate an effective means of corporate culture. With the continuous deepening of the reform of state-owned enterprises and the further improvement of the modern enterprise system, the business promotion and ideological education in the new situation will surely encounter new opportunities and challenges. Under the new situation, how to make propaganda and ideological work reach the goal of enhancing internal cohesion and expanding influence abroad is an important topic in current corporate publicity work.