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中央电视台中文国际频道《城市1对1》作为一档境内外城市交流访谈周播节目,在电视媒体对外传播中具有一定的典型性。本文对其定位、特色及形态等进行研究,在全球化视角下,结合我国对外传播现状,提出节目应改善参与者和受众结构,在互动中呈现多维交流;应丰富现场环节,在细节中展现更多中国文化;应重构节目编排,在悬念中讲好中国故事,以更好地适应对外传播战略。
CCTV Chinese international channel “City 1 to 1” as a file exchange visits outside the city weekly programs, in the television media has a certain degree of external communication. Based on the current status quo of China’s external communications, this paper proposes that programs should improve the structure of participants and audiences and present multidimensional communication in the interaction. In the context of globalization, it should enrich the on-site sessions and show in details More Chinese culture; program layout should be reconstructed to tell a good story of China in suspense so as to better adapt to its overseas communications strategy.