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2017年4月10—11日,“浙江大学博物馆认知与传播国际学术研讨会”在浙江杭州召开,近40位来自国内外的学者以及博物馆从业人员进行了口陈报告,从博物馆观众认知特征、博物馆传播理论、博物馆策展与设计实践、观众研究与评估和新社会形势下的博物馆使命五个方面,就“博物馆认知与传播”问题展开解析。博物馆传播的核心是观众,因此,博物馆需要更多地关注观众的认知特点与偏好,并以此为基础探索传播方式与策略,让观众真正加入到传播的过程当中来,成为博物馆的合作者、积极发言的行动者,而不是被动的接收者。这次会议为日后的博物馆发展提供了一些借鉴,希望能够促进更多的相关研究和实践。
April 10-11, 2017, “Zhejiang University Museum of Cognition and Dissemination of International Symposium ” held in Hangzhou, Zhejiang Province, nearly 40 scholars from home and abroad and museum workers conducted oral presentation reports from the museum audience Cognitive characteristics, museum communication theory, museum curatorial and design practices, audience research and assessment and the mission of the museum in the new social situation. Therefore, the museum needs to pay more attention to the cognitive characteristics and preferences of the audience and use it as a basis to explore ways and means of communication so that the audience can truly participate in the process of communication and become the collaborators of the museum , Active speaker, rather than passive receiver. The meeting provided some references for the future development of the museum, hoping to promote more related research and practice.