通过对经济行为与社会文化关系的讨论，重点论述市场经济条件下，新兴现代文化产生与创新的内在动因，以及社会主义市场经济下现代文化建设的必然性与必要性。 Through the discussion of the relationship between economic behavior and social culture, this paper focuses on the intrinsic motivation of the emergence and innovation of emerging modern culture under the condition of market economy and the necessity and necessity of the construction of modern culture under the socialist market economy.