随着互联网技术和无线通信技术的发展,新兴媒体也开始兴起并表现出极强的活力,新的阅读技术与信息传播方式对传统图书馆业务构成了极大的挑战。通过分析新媒体在书籍资源传播方面的优势,结合图书馆借阅业务特点,本文提出了传统图书馆在新媒体环境下可以采取的发展策略。图书馆作为传统信息传播媒介,在过去很长一段时间内为人类知识的传承和发展做出了贡献。图书馆是以出版物为主要载体,以借阅为业务形式的机构。新媒体的发展对传统图书馆业务形成了巨大的冲击,同 With the development of Internet technology and wireless communication technology, emerging media are also beginning to emerge and show great vitality. The new reading technology and information transmission form a great challenge to the traditional library business. By analyzing the advantage of new media in the circulation of book resources and combining with the characteristics of library lending business, this paper puts forward the development strategies that traditional libraries can adopt in the new media environment. As a traditional information media, libraries have contributed to the transmission and development of human knowledge for a long time. The library is a publication whose main carrier is lending to institutions in the form of business. The development of new media has had a huge impact on the traditional library business