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随着新媒体时代的到来,对于广告设计人才培养的要求也越来越高,要求学校必须顺应时代发展潮流,及时对广告设计教学思路加以调整,加快课程设计创新与教学改革步伐。本文结合新媒体时代下广告设计教学所面临的新挑战、新要求为依托,就新时期加快广告设计教学与改革提出了若干建议。
With the advent of the new media era, the demand for advertising design talents is also getting higher and higher, requiring schools to adapt to the trend of the times and to timely adjust the advertising design and teaching ideas to speed up curriculum design innovation and teaching reform. Combining with the new challenges and new requirements of advertising design under the new media era, this paper puts forward some suggestions on how to accelerate the teaching and reform of advertisement design in the new era.