去年5月至7月,苏州市两家日用化工厂,在他们的产品“乌发宝”上发生了一场“广告战”。开始时,两个厂为了争夺市场,在广告宣传上出现了“针锋相对”的局面。双方都分别在广播、电视和报刊上做广告,宣传各自生产的“乌发宝”,即“月中桂乌发宝”和“东吴营养乌发宝”,其中都有一些不实之词和针对另一方的内容。开始,生产“东吴营养乌发宝”的厂家, From May to July last year, two daily chemical plants in Suzhou City had an “advertising campaign” on their product, “UFA”. In the beginning, the two factories appeared to be “tit for tat” in advertising in order to compete for the market. Both parties respectively advertise in radio, television and newspapers and advertise their respective “Ufa” products, namely “Guiwu Fatbao in the middle of the month” and “Wuwu Po in Soochow nutrition”, of which there are some untrue words And for the other party’s content. Start, the production of “Soochow Nutrition Wafa Po” manufacturers,