信任是最重要又最稀缺的社会资源。连雷曼兄弟这么巨大、这么悠久的投资银行都能在一个礼拜之内急急宣布破产,连号称“中国妈妈”的三鹿奶业都能叫婴儿吃出肾结石,我们到底还能相信谁呢?身边有不少朋友是美国国际集团(AIG)的客户,在听说这家管理资产达到万亿美金的保险界航母可能也要沉没的消息之后,他们全都慌起来了,生怕积累了半辈子的血汗钱要化为乌有。无论别人再怎么分析,再怎么向他们保证客户资产安全无虞,他们还是很难安得下心。 Trust is the most important and scarcest social resource. Even Lehman Brothers, such a huge and long investment bank, can hurry to declare bankruptcy within a week. Even the Sanlu dairy industry, known as the “Chinese mother,” can call a baby to eat kidney stones. We can still believe that. Who are you? Many of your friends are AIG customers. After hearing that the insurance carrier, which manages assets worth a trillion U.S. dollars, is about to sink, all of them have panicked and are afraid to accumulate. The hard-earned money for the rest of my life will be lost. No matter how others analyze, and how to assure them that the customer’s assets are safe, they are still very hard to be at ease.