本案例选题是老万公司推出有利于环保的新产品所带来的风险与机会.研究对象首先是生物质能新产品营销策略.需要根据老万公司新产品过去两年的试销和新产品上市情况,制定2003年的市场营销策略;其次是分析老万公司在未来应对不同产品投入多少资源,即为老万公司制定中长期竞争战略。年度规划:四大问题三大步骤为生物质能新产品制定营销策略,需要回答以下四个问 This case study is the risk and opportunity brought by Lao Wan Company in launching a new product that is good for the environment.Firstly, the research object is the marketing strategy of the new product of biomass energy.According to the test marketing and new product of the Laowan company’s new product in the past two years Market situation, the development of marketing strategy in 2003; followed by the analysis of the old million companies in the future to deal with different products how much resources, that is, the old company to develop long-term competitive strategy. Annual Planning: Three Big Four Steps To develop a marketing strategy for a new biomass product, you need to answer the following four questions