文化品牌是文化产业品牌化的结果,依托着地域文化,是地域文化的精华,并具有唯一垄断性。地域文化品牌建设就是要在研究地域文化特征的基础上,经过挖掘、提炼、开发(宣传、包装)等过程去粗取精,使特定的地域文化形成一定的影响力。地域文化品牌建设的过程是提升地域文化品位、提高地域文化知名度的过程,也是推动城市文化发展的过程。 Cultural brand is the result of the cultural industry brand, relying on the regional culture, is the essence of regional culture, and has the only monopoly. Regional cultural brand building is to study the regional cultural characteristics, based on the excavation, refining, development (publicity, packaging) and other processes to crude and refined, so that a specific regional culture to a certain extent. The process of regional cultural brand building is to enhance the regional cultural taste, improve the visibility of regional culture, but also to promote the development of urban culture.