市场经济是竞争经济,企业要想在竞争中求得生存和发展,就要增强和扩展创造机能.创造行为是一种复杂的心理整合过程,故此研究创造行为要涉及许多方面,解决许多问题,但我认为首先要明确以下三点:第一,要对创造行为的成因有个基本了解.任何行为都是诸多因素促成的结果,创造作为一种行为,其促成主要有两个方面:一是智力因素与非智力因素的凝聚.一定的智力是创造行为的必要条件,但非智力因素如信念、动机、情感、意志等对创造行为起着动力、定向、激励作用,直接关系着创造性活动的效率和成败.一个不学无术而又缺乏信念、动力、情感和意志的人,是很难产生创造行为并取得创造性成果的.因此,智力因素和非智力因素高水平和谐发展,正是充分展示创造行为和取得创造成果的重要原因.二是创造性思维的结果.创造行为是通过创造性思维行进的,不进行创造思维,尽管智力因素及非智力因素如何发达和完备,其优势也不会发挥出来.因此,创造性思维活动构成了创造行为又一不可缺少的条件.创造性思维主要有两种形式:一是形象思维与逻辑思维的互补.形象思维在创造性活动中有着十分重要的作用.想象是形象思维的主要心理成份,任何创造都离不开想象,创造者总是首先张开想象的翅膀去寻求通向未知世界道路的.二是发散思维与集中思维? Market economy is a competitive economy. If an enterprise wants to survive and develop in competition, it must strengthen and expand its creative function. Creating behavior is a complex psychological integration process. Therefore, research on creative behavior involves many aspects and solves many problems. But I think the following three points must be made clear: First, we must have a basic understanding of the causes of creative behavior. Any behavior is the result of many factors. As a behavior, creation has two main aspects: First, The combination of intellectual and non-intellectual factors. Certain intelligence is a necessary condition for creating behavior, but non-intellectual factors such as beliefs, motivations, emotions, and wills play a driving, directing, and motivating role in creative behavior and are directly related to creative activities. Efficiency and success or failure. A person who does not learn without skill but lacks conviction, motivation, emotion and will is hard to produce creative behavior and achieve creative results. Therefore, the high level of development of both intellectual and non-intellectual factors in harmony is exactly The important reason for showing creative behavior and achieving creative results. The second is the result of creative thinking. Creating behavior is through creative thinking, not To create thinking, although the intellectual factors and non-intellectual factors are developed and complete, their advantages will not be exerted. Therefore, creative thinking activities constitute another indispensable condition for creative behavior. There are two main forms of creative thinking: First, Image thinking and logical thinking complement each other. Image thinking plays a very important role in creative activities. Imagination is the main psychological component of image thinking. Any creation can not be separated from imagination. Creator always opens the wings of imagination to seek through. The second way to the unknown world is divergent thinking and concentrated thinking.