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CIS作为企业形象识别系统,是运用统一的视觉识别设计来传达企业特有的经营理念和活动,从而提升和突出企业形象,使企业形成自己内在独特的个性,最终增强企业整体竞争力的一种方式。期刊作为一种特殊的商品,将企业形象识别系统CIS导入期刊社(编辑部),无疑是提升期刊竞争力的一条捷径。期刊视觉策划(设计)作为期刊策划中极为重要的环节,在期刊导入CIS后,期刊视觉策划(设计)在识别设计上应彰显期刊个性,协调好期刊名称、期刊标志、期刊封面、期刊色彩、期刊版式、期刊字体等核心元素的识别设计,系统策划期刊视觉信息的传递、视觉元素的和谐匹配、视觉心理的研究等方面的创意设计。
CIS as a corporate image recognition system, is the use of a unified visual identity design to convey business-specific business philosophy and activities to enhance and highlight corporate image so that enterprises form their own unique personality, and ultimately enhance the overall competitiveness of enterprises a way . Periodicals as a special commodity, the corporate image recognition system CIS into Journals (Editorial), is undoubtedly a shortcut to enhance the competitiveness of journals. Periodical visual planning (design) as an extremely important part in periodical planning. After the periodical introduction of CIS, the visual planning (design) of the periodical should highlight the periodical’s personality in the recognition design, coordinate the name of the periodical, periodical sign, periodical cover, periodical color, Journal layout, periodical fonts and other core elements of identification design, systematic planning journal visual information delivery, visual elements of the harmonious match, visual psychology research and other aspects of creative design.