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旅游品牌实质上是能给旅游者带来独特精神享受的一种利益承诺,它建立在旅游资源或旅游地域的独特性之上,同某个具体旅游产品或旅游产品群相关联,并且表明了此项承诺的来源与标准。如今,品牌经济席卷全球。中国旅游必须走品牌之路。打造品牌的过程,实质是对旅游资源的整合,提高附加值,获得长足的发展。品牌的含义品牌是用于指称商品的名称(符号),譬如茅台、LV等。品牌=名称和所有能唤起的想法、情感、感觉和联想。例如,
A tourism brand is essentially a kind of interest promise that can bring unique spiritual enjoyment to tourists. It is based on the uniqueness of the tourism resources or tourist areas and is associated with a specific tourism product or group of tourism products. The source and standard of this commitment. Today, the brand economy swept the globe. China’s tourism must take the road of brand. The process of building a brand, in essence, is the integration of tourism resources, increase added value, access to substantial development. The meaning of the brand The brand is used to refer to the name of the goods (symbols), such as Maotai, LV and so on. Brand = name and all that can evoke ideas, feelings, feelings and associations. E.g,