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随着网络经济时代的到来,网络广告业应运而生。网络广告是一种很有潜力的广告媒体,具有传统广告所不能比拟的鲜明特点,实现了在线的品牌行销,把品牌塑造、信息发布、销售促进以及完成交易融为一体,是传统广告和直销的交集,前景十分广阔。由于是新生事物,缺陷也很多,但随着网络时代的普及,其劣势将会逐渐减轻或消失。而网络广告也要克服自身的缺点,寻找出路。
With the advent of the era of network economy, online advertising industry came into being. Internet advertising is a potential advertising media, with distinctive characteristics that traditional advertising can not match, to achieve an online brand marketing, branding, information dissemination, sales promotion and completion of the transaction into one, traditional advertising and direct marketing The intersection is bright prospects. Because it is a new thing, there are many shortcomings, but with the popularity of the Internet era, its disadvantages will gradually reduce or disappear. The online advertising to overcome their own shortcomings, looking for a way out.