论文部分内容阅读
略论市场机遇的“创”与“求”林振文，黄江松市场机遇，是指企业自身营销条件与市场环境相适应的部分或领域，从而在这一领域里，企业能拥有竞争优势。现代市场营销成功的关键就是要不断创造和寻求市场机遇，井善于把握市场机遇。那么，企业应如何“创”、“求”市场机遇...
On the “Creation” and “Seeking” of Market Opportunities Lin Zhenwen and Huang Jiangsong’s market opportunities refer to the part or field in which the company’s own marketing conditions are adapted to the market environment, so that in this field, the company can have a competitive advantage. The key to the success of modern marketing is to continuously create and seek market opportunities, and be good at grasping market opportunities. Then, how should companies “create” and “seek” market opportunities...