当前媒介环境的确发生了很大变化,电视、户外等传统媒体有广度来做知名度,网络电台专业期刊凸显深度来做美誉度,而在整个媒体分化趋势下,出现了新老目标受众的交替,这是一个值得关注的现象。尽管互联网发展迅猛,广告量增速很快,但还是要客观看待产品属性、目标人群特点。医药作为最传统行业,老年及妇幼人群是主要目标受众,当下这两类人群还是倾向通过电视追逐民生 The current media environment has undergone tremendous changes. Television, outdoor media and other traditional media have a wide range of visibility. The professional radio and television journals highlight the depth to do reputation, and in the trend of media differentiation, there has been an alternation of old and new target audiences. This is a noteworthy phenomenon. Despite the rapid development of the Internet and rapid growth of advertising volume, it is still necessary to objectively view product attributes and characteristics of the target population. Medicine as the most traditional industry, the elderly and women and children are the main target audience, the current two groups or people tend to chase livelihood through television