近年来,“互联网+”为我国传媒业融合发展注入了新动力。在升级网站、建设“两微一端”、搭建全媒体平台等方面,许多传统媒体进行了有效探索,取得了一定成绩。然而,在实践中,不少媒体对于什么是“互联网+”、如何通过“互联网+”实现传统媒体与新兴媒体深度融合等问题,在认识上还存在误解,在探索中也存在误区。其中,较为突出的一点就是许多融合发展的尝试还停留在 In recent years, “Internet + ” has injected new impetus into the integration and development of China’s media industry. Many traditional media have made effective explorations and achieved some success in upgrading websites, building “two ends” and building an all-media platform. However, in practice, many media still have some misunderstanding in their understanding of what is “Internet +” and how to realize the deep integration of traditional media and emerging media through “Internet +” Misunderstanding. Among them, the more prominent point is that many attempts to integrate development remain