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介绍了目前基于移动终端营销的技术方案、存在的缺点及要解决的问题,阐述了一种基于移动用户上网行为的广告系统的拓扑结构和主要功能,提出一种为集团行业客户提高产品的精准营销能力和目标用户的覆盖范围的服务器和系统,保证了数据源格式的一致性、全面性、真实性,并可随用户上网行为进行数据源的自动更新。
This paper introduces the current technical solutions based on mobile terminal marketing, its shortcomings and the problems to be solved. It also describes the topology structure and main functions of an advertising system based on the behavior of mobile users surfing the Internet, and proposes a method to improve the accuracy of the products Marketing capabilities and the target user’s coverage of the server and system to ensure the consistency of the data source format, comprehensiveness, authenticity, and with the user online behavior for automatic updating of data sources.