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2014年8月1日,宝洁CEO雷富礼宣布了一个重大决定:未来2年,砍掉宝洁旗下近半数品牌,数量高达90到100个,只留下为宝洁利润贡献95%的大约70到80个品牌。这是近十年来宝洁做出的最具有变革性的决定了。之所以说变革性,因为宝洁之前的战略方向都是追求规模化,而今后创造价值、提高回报率将作为企业优先的战略目标。这也就意味着所有相应的投资、运营和创新战略都要发生改变。通过这次“瘦
On August 1, 2014, Procter & Gamble CEO Ray Leigh announced a major decision to cut nearly half of P & G’s brands by 90 to 100 in the next two years, leaving only about 70 to 95 percent of P & G’s profit contribution 80 brands. This is the most transformational decision made by P & G in the last decade. The reason why the transformational, because P & G’s strategic direction before the pursuit of large-scale, but in the future to create value and improve the rate of return will be the strategic priority of the enterprise. This means that all appropriate investment, operations and innovation strategies are subject to change. Through this ”skinny