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随着时代的快速发展,新媒体所起到的作用也越来越明显。当代新媒体也出现了很多新特征,比如以数字技术为核心等等。这种技术为广告行业的发展提供了更有效的技术支持,创建了全新的传播载体。但是传统的广告语言已经不能满足这种需求,这就需要创建新的广告语言,建立当代广告语言。使得广告语言能够更好的发挥其引导作用。
With the rapid development of the times, the role played by new media has become more and more obvious. There are also many new characteristics of contemporary new media, such as digital technology as the core and so on. This technology for the advertising industry to provide more effective technical support, created a new media carrier. However, the traditional advertising language can not meet this demand, which requires the creation of a new advertising language, the establishment of contemporary advertising language. Making the advertising language to play a better role in guiding.