国合商业企业,特别是新建企业如何在激烈的市场竞争中站住脚,并谋求不断发展?最近,我们带着这个问题对河北贸易大厦的改革、经营、管理、服务以及干部职工思想状况等方面进行了综合调查。 一、企业基本状况 河北贸易大厦系市供销社所属大型综合商场。主要经营日用百货、针纺织品、民用交通、家用电器、服装鞋帽、工艺照材、文化用品、装饰材料,以及民用建筑材料商品。 该企业1988年8月开业,经营伊始即遇到了市场疲软、竞争激烈的严峻形势,加之资金紧张,经营 How have China’s co-operative commercial enterprises, especially new ones, stood up in the fierce market competition and sought continuous development? Recently, we took this issue to carry out reforms, operations, management, and services as well as the ideological status of employees in the Hebei Trade Building. Comprehensive survey. I. Basic status of the company Hebei Trade Building is a large-scale integrated shopping mall affiliated to the city’s supply and marketing cooperatives. Mainly engaged in daily necessities, needle textiles, civilian transportation, household appliances, clothing shoes and hats, crafts, lighting, stationery, decorative materials, and civil construction materials. The company opened its business in August 1988. At the beginning of its operation, it encountered a severe situation in which the market was weak and the competition was fierce.