在近期对企业的走访中,不断地听到广告主问我们一个相同的问题:在金融危机的背景下,那些靠资本支撑的新媒体的命运将会如何?在预算紧缩的情况下,在企业广告投放策略的调整中,对新媒体的选择应采取怎样的价值观?于是,带着这些问题我们对活跃传媒董事长张博涵先生进行了专访,借此想从中为广告主们寻求一些启发和建议。 During recent visits to enterprises, advertisers constantly hear us asking the same question: In the context of the financial crisis, what will be the fate of those new media backed by capital? In a tight budget, With these issues, we conducted an interview with Mr. Zhang Bohan, the chairman of the active media, in an attempt to find some inspiration and advice for advertisers from these adjustments.