拿什么来营销?不少工程机械同行对此感觉困惑,困惑的原因就在于找不到营销的发力点。其实,这种营销困惑并不是仅存在于工程机械行业,消费品领域也普遍存在,甚至比工程机械行业更加困惑不解,因为花样百出的营销手段并没有换来相应的市场回报。在2006年年底举办的“2006中国营销高峰论坛”上,与会人士对2006年中国 What to take to marketing? Many construction machinery counterparts feel puzzled, the reason for confusion lies in the marketing force can not find the point. In fact, this marketing puzzle not only exists in the construction machinery industry, consumer goods are also widespread in the field, and even more puzzled than the construction machinery industry, because the tricks of marketing did not return the corresponding market returns. At the “2006 China Marketing Forum” held at the end of 2006, participants on China 2006