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2004年7月,先后在麦肯工作长达10年的薛振添出任智威汤逊-中乔广告公司北京执行创意总监。在薛振添的眼里,事业永远是情人,虽然比不上老婆的实在,却一定要有“味道”。他喜欢“智威汤逊”的人情味——“这里和以前的麦肯差不多”。“我给自己一年的时间去改变,我要激发每一个人的工作情绪,下一步才是讲创意!”——对于这个“情人”,他显然投入了更多的激情与期待!
In July 2004, Xue Zhentian, who worked in McCann Erickson for 10 years, served as JWT - executive creative director of Zhong Qiao Advertising Company in Beijing. In the eyes of Xue Zhen Tim, career will always be a lover, although not comparable to his wife’s real, but it must have “taste.” He loves the human touch of JWT - “It’s about the same here as McCain.” “I give myself a year to change, I want to inspire everyone’s work emotions, the next step is to talk about creativity!” - For this “lover”, he apparently devoted more passion and expectations!