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随着经济的发展,科技的进步,平面设计在商业广告中的作用越来越突出。随处可以见到各种海报,广告吸引人的眼球。现如今,人们的审美要求也越来越高,对于艺术美的要求也逐步提高,如何在平面设计中突出美,表现美,将是我们不断研究的课题。本文主要探讨平面设计中视觉审美元素的构建,先了解视觉审美元素有哪些,再详细介绍了一下如何在平面设计中构建审美元素。
With economic development and technological progress, graphic design has become more and more prominent in commercial advertising. Everywhere you can see a variety of posters, advertising eye-catching. Nowadays, people’s aesthetic requirements are also getting higher and higher, and demands for artistic beauty are also gradually increasing. How to highlight beauty and show beauty in graphic design will be our ongoing research topic. This article mainly discusses the construction of visual aesthetic elements in graphic design, first of all to understand the visual aesthetic elements, and then introduces in detail how to build aesthetic elements in graphic design.