自行车是我国城乡居民所熟悉的老“三大件”和耐用消费品之一。目前,老“三大件”中的手表和缝纫机相继进入市场饱和状态,但自行车的市场需求仍在增长,特别是名牌自行车仍是消费品市场的紧俏商品之一。在这种供不应求的市场导向作用 Bicycles are one of the old “three majors” and durable consumer goods that are familiar to urban and rural residents in China. At present, watches and sewing machines in the old “Three Big Parts” have entered the market saturation, but the market demand for bicycles is still growing. In particular, brand-name bicycles are still one of the tight commodities in the consumer goods market. In this demand-driven market-oriented role