市场化媒体的舆论引导力和市场竞争力相辅相成,最近,大众报业集团党委书记、董事长、总编辑傅绍万提出,提升舆论引导力,就是要提高吸引读者眼球的能力和影响读者判断的能力,具体的措施,包括做好重大新闻事件解读、配合好中心工作、内容创新特别是评论的创新、重点领域重点人群 The media guidance and market competitiveness of marketization media complement each other. Recently, Fu Shaowan, Party Secretary, Chairman and Editor-in-Chief of Dazhong Newspaper Group, proposed that to enhance the guiding force of public opinion is to improve the ability to attract readers ’attention and influence readers’ judgment Capacity, specific measures, including the interpretation of major news events, work well with the center, content innovation, especially the innovation of the key areas of focus of the crowd