随着移动终端的普及、移动互联网技术的增强,以及虚拟现实、大数据、云计算、人工智能的不断发展,数字移动媒体的视觉媒介正在向即时的、互动的、超文本衔接的传播形态发展。信息从发布到接收再到反馈,都呈现出交互式、全球化的新传播特征,新媒体应运而生。在新媒体影响下的艺术设计已发生了颠覆性的变化,以纸媒为主的海报、包装设计扩展到以网络、移动通信、LED等多维平台为载体的网页设计、UI设计等。新媒体融合了数字技术、信息技术与设计艺术,为艺术设计的创新注入了更多的灵感与活力,使艺术设计的视觉语言更加丰富,手段更加多元化,表现形式也从二维向三维、四维交互装置设计方向发展。 With the popularization of mobile terminals, the enhancement of mobile Internet technologies, and the continuous development of virtual reality, big data, cloud computing and artificial intelligence, the visual media of digital mobile media is being developed to an instantaneous, interactive and hypertext convergence mode . Information from the release to the reception and then to the feedback, showing a new interactive and global communication features, new media came into being. Under the influence of new media, art design has undergone subversive changes. Paper-based posters and packaging design have been extended to web design, UI design, etc. based on multi-dimensional platforms such as internet, mobile communication and LED. The new media integrates digital technology, information technology and design art, injects more inspiration and vitality into the innovation of art design, enriches the visual language of art design, and has more diversified means of means and forms of expression from two dimensions to three dimensions, Four-dimensional interactive device design direction.