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“市场调研与预测”是市场营销专业的核心课程,它的课堂质量及效率直接影响学生市场调查与预测实践能力的提高,而项目教学法是提高市场营销调研与预测课程教学质量及效率的有效途径。因此,要积极将项目教学法应用到市场调研与预测课程教学中,本文作者根据自己多年的相关教学经验,对项目教学法在市场调研与预测课程中的应用进行了详细分析,提出了相应的对策。
“Market Research and Forecast ” is the core course of marketing major. Its classroom quality and efficiency directly affect the improvement of students’ market research and forecasting practice ability. The project teaching method is to improve the quality and efficiency of marketing research and forecasting course teaching Effective way. Therefore, we should actively apply the project teaching method to market research and forecasting course teaching. Based on my years of related teaching experience, the author analyzes the application of the project teaching method in market research and forecasting courses in detail and puts forward the corresponding Countermeasures.