《中国广告》:作为品牌主,您怎样看待电影媒体这几年的发展?段平霞:我国的电影广告大有后起勃发的势头,极大地促进了电影事业的产业化进程。从贴片、植入、首映礼、玩偶等等方面有了更多样化的尝试。但是,目前电影和广告的合作还比较初级,没有形成一个正规、完善的体制。电影产业化、市场化运作远不如电视、报业发达。 “China Advertising”: As a brand owner, how do you think about the development of the movie media in recent years? Duan Pingxia: China’s movie advertisement has a great momentum of later boom and has greatly promoted the industrialization of the film industry. From the patch, implant, premiere, dolls, etc. have a more diverse attempt. However, at present the cooperation between film and advertisement is still relatively junior, and no formal and perfect system has been formed. Film industry, market-oriented operation far better than television, newspaper well-developed.