时隔两年,国内客车市场突然杀出一批国产合资客车;行业内竞吹“合资风”;有的客车除了品牌没变,几乎全都是进口的;甚至部分国产客车在自己的品牌后加上一个洋尾巴,有的干脆将标志“让贤” 于洋标志。于是,人们不禁要问,这种品牌异化会带来什么结果? After a lapse of two years, a sudden burst of domestic joint-venture buses have been blamed on the domestic bus market. In the industry, Jingu blowing “joint venture winds”; some buses have not changed their brands and almost all are imported; even some domestic buses add after their own brands On a foreign tail, and some simply will mark “let Yin” in the ocean logo. So, people can not help but ask, this brand alienation will bring what result?